The Gaming Giant Recruits Popular Battle Royale Producer to Rescue Challenged Hero Shooter Project Ethos

The renowned publisher has secured a seasoned producer from Respawn Entertainment to oversee the studio crew at 31st Union, which is currently developing the anticipated over-the-shoulder roguelike extraction-shooter known as this innovative game.

Management Change Follows Poor Reception

Brinkman assumes the role of studio head at the development studio following the exit of former leader the ex-Sledgehammer Games executive, who was reportedly let go due to the game's lackluster early showing last autumn.

Recently, the company's top executive a key figure updated staff about this decision through an internal memo, which stressed that playtesting had revealed the need for a more defined game identity.

The president noted that the team is now refining the project with a revised approach, aiming to address community desires.

A Pattern of Key Acquisitions

This announcement mirrors a similar action taken by 2K Games in the summer, when they recruited Rod Fergusson from Blizzard to contribute to the BioShock studio Cloud Chamber.

Below is the full message from the president's communication:

Dear Team—

I know you all just finished your gathering - I hope you’re as excited as I am with the recent updates. Last time I shared you all a update, I expressed the following: “I believe in this group. You all are some of the most driven and innovative developers we have had the pleasure to work with - and we’re looking forward for that collaboration to continue.”

Given your hard work and adaptability, particularly over the past twelve months, you continue to prove that.

The gamer responses from last fall’s Project ETHOS demo was enlightening. It affirmed the potential of a action-packed game but made clear we still had work to do. It uncovered the necessity for a clearer identity.

The progress is encouraging to see how far you’ve progressed. You embraced the feedback to mind and overhauled the title with a renewed direction - one that’s positioned to deliver on its ambition to our players.

The trust in this project grows every day. To boost the incredible progress you’ve made, I’m excited to welcome Ben Brinkman as the new Director of the team. After a period of discussions, he officially joins us on next week.

His leadership and experience in the competitive gaming field is extensive, having devoted the last 15 years creating and overseeing some of the most well-known titles in the industry, such as Call of Duty: Black Ops, and more recently, the battle royale hit.

Let’s together in welcoming Ben in the coming days. We are all looking forward to keep seeing the evolution of Project ETHOS in the weeks to follow.

David

Background of the Incoming Head

The appointee presently holds the position of senior developer and production lead at Respawn Entertainment for their flagship title. He earlier was employed at Treyarch and Activision in diverse development positions on the Call of Duty games, and, earlier in his career, had assignments at other industry leaders.

Title Details and Concept

The upcoming game was announced in last year in conjunction with a early access event. Then, 31st Union presented the title as a "free-to-play, 3rd-person action-packed experience and an thrilling step forward on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to match your preferred approach," the game's pitch states. "Take on the rivals with fresh skills, challenges, and obstacles that shift every round. Will you leave securely with your collected items? Alternatively take a risk, put it on the line, and hope your squad can achieve the highest spot? The decision is up to you."

The game lacks an official release date or consoles, but enthusiasts can look forward to more updates as creation continues.

Jason Henry
Jason Henry

A passionate esports journalist and gaming enthusiast with over a decade of experience covering competitive scenes worldwide.

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